Personalization
Make it personal, while making your life easier. Mailchimp can help you send more relevant content.
-
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
-
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
-
Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
-
Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
-
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
-
4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
-
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
-
Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
-
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
