Behavioral Segmentation Made Simple
Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
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Leverage Lifestyle Segmentation for Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
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What is Customer Profiling?
Discover the key principles of customer profiling & learn how to optimize your segmentation strategy for improved marketing and sales efforts.
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How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
