Target Your Audience
Find the right messaging for the right people. Make it easier than ever with our CRM.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
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Making Automation Personal with Abandoned Cart Postcards
How Frankie & Myrrh are using the feature to turn friendly reminders into conversions.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
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Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
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Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
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The Dynamic Duo: Paid Social and Email Marketing
Paid social media and email marketing can help you maximize brand awareness, customer engagement, and return. Learn how to harness this powerful digital marketing combo.
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Paid Social Media and Email: A Marketing Secret Weapon for Your Clients
Here’s how to take advantage of one of the strongest pairings in digital marketing.