Target Your Audience
Find the right messaging for the right people. Make it easier than ever with our CRM.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
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Making Content Personal with Mailchimp + Typeform
How OneCoWork uses the integration to organize contacts and send the right message to the right people.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
