Target Your Audience
Find the right messaging for the right people. Make it easier than ever with our CRM.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
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Making Content Personal with Mailchimp + Typeform
How OneCoWork uses the integration to organize contacts and send the right message to the right people.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
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Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
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Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
