When you’re growing a business, all contacts are good contacts. Whether someone buys from you regularly but doesn’t read your marketing emails, or clicks on every social ad but has yet to make a purchase, you can learn from every person who engages with your brand.
Your audience data is one of the most important tools you have as a marketer. It tells the story of the people behind the numbers—who they are, what they like, what they want to hear from you—which is why Mailchimp’s platform is built around making this data more actionable for marketers.
With a dashboard to help you understand audience data and tools to help you target your marketing based on what you learn, auditing your contact data on a regular basis doesn’t have to be a chore. Following the 3 simple tips below can help you keep contact data clean and actionable, and get the most value from an audience you’ve worked hard to build.