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Troubleshooting Merge Tags

Learn how to test merge tags in your campaigns and forms. Get tips for fixing merge tag formatting and other common issues.

Troubleshoot Broken Links

Sometimes your email campaign may include broken or misdirected links. Learn some common causes for this behavior and how to prevent them.

Troubleshoot the Address Field

Learn how to verify that a contact’s mailing address is formatted correctly in your Mailchimp audience, and what steps to take if it’s not.

Add an Unsubscribe Link

Spam laws require a unsubscribe link in every Mailchimp campaign. Learn about the merge tag used to create this link and how to insert it in your emails.

Test with Inbox Preview

Use Inbox Preview to see what your campaign will look like in different email clients and mobile devices, without ever leaving the Campaign Builder.

Soft vs. Hard Bounces

When an email is rejected by an email server, it's called a bounce. Learn about the different types of bounces and how to abide by spam laws.

Set Account Details

Learn how to set account details for your Mailchimp account. This includes your account name, time zone, currency format, industry stats, and default email builder.

Send to Tags

Learn how to send targeted campaigns to tagged contacts in your audience.

Send to Groups in Your Audience

Use Mailchimp groups to send targeted campaigns to subscribed contacts with common interests. Create a segment based on group data and send to that segment.


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