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About Creative Assistant

Use our AI-powered Creative Assistant to quickly generate stylish, on-brand graphics and layouts for your emails, social posts, automation flows, and more.

Use Conditional Merge Tags

Conditional merge tags help you control who sees what in your email. Learn how to use or troubleshoot these merge tags.

Troubleshooting Merge Tags

Learn how to test merge tags in your campaigns and forms. Get tips for fixing merge tag formatting and other common issues.

Troubleshoot Broken Links

Sometimes your email campaign may include broken or misdirected links. Learn some common causes for this behavior and how to prevent them.

Troubleshoot the Address Field

Learn how to verify that a contact’s mailing address is formatted correctly in your Mailchimp audience, and what steps to take if it’s not.

Add an Unsubscribe Link

Spam laws require a unsubscribe link in every Mailchimp campaign. Learn about the merge tag used to create this link and how to insert it in your emails.

Test with Inbox Preview

Use Inbox Preview to see what your campaign will look like in different email clients and mobile devices, without ever leaving the Campaign Builder.


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