10 Catchy Slogans: Examples of Popular Slogans

What is a slogan?

A slogan is a memorable phrase that’s often used in commercial advertising in a repetitive manner. These slogans are sometimes associated with a particular product, although it’s also common for brands to create more generalized slogans.

Slogans are commonly placed under a brand name on product packaging or used at the end of a brand’s commercial. A classic example of this would be Nike’s “Just Do It” slogan, which has been featured at the end of TV advertisements and on Nike product packaging for many years. You’ve probably also heard slogans at the end of a lot of fast food commercials.

A slogan is typically short in length, with most slogans containing a maximum of 6 to 8 words. You want your slogan to be short enough that it’s memorable and easy for people to repeat, but long enough that it’s unique and catchy as well.

Slogans vs taglines

Taglines are often confused with slogans because they are very similar, but there are some key differences.

Slogans are commonly used on product packaging and in commercials with the explicit intent of selling a product or promoting a brand. For example, KFC ends a lot of its commercials with “Finger-lickin' good”, which is also printed on some of the KFC buckets and packaging. These slogans are specifically designed to give the customer something to associate with the brand.

Taglines are different in terms of tone of voice and intent. Rather than being used to sell a product or promote your brand, taglines encourage potential customers to associate your brand with a specific idea. Apple’s “Think different” tagline was a good example of this, but taglines are used all the time by businesses who want to form a strong brand identity.

Both slogans and taglines play an important role in marketing, so you should take advantage of both depending on what your business needs.

Tips for writing slogans

Now that you know how important slogans for companies are, you might be wondering how you can actually write your own slogan. Looking at popular slogans is helpful, but you also need to come up with something unique. Here are some tips for writing quality slogans while maintaining brand consistency:

Brainstorm words

Create a list of words that relate to your business in any way. These words might describe your products, or they might reflect the core values of your brand. This list is just a starting point, so feel free to come up with as many words as you’d like.

Keep it short and to the point

A good slogan is short and to the point, otherwise, it won’t stick with your audience. Try to keep your slogan between 6 and 8 words at the very most.

Use small words

In addition to keeping your slogan short, choose small words that make it more readable. You want your slogan to be easy for people to read and connect with, so avoid words that are difficult to read or pronounce.

Choose something easy to say

Try saying your slogans out loud to see how they feel and sound. You want a slogan that’s easy to say, that way it’s easy for you and your customers to repeat that slogan and get it in peoples’ heads.

Use powerful words

Powerful words can also help give your slogan a boost. Nike’s “Just do it” is a good example—the slogan itself is a sort of call to action, inspiring the reader to take action and check out Nike products.

Test your slogans

Finally, test your slogans to make sure they’re effective. You can choose a few different slogans and present them to potential customers, asking them to vote on the best slogan. It’s important that you don’t do anything to sway votes when testing slogans.

10 Popular slogans to emulate

Coming up with your own slogan can be tough, especially if you're not sure what to look for in a good slogan. Looking at popular slogan examples is a good way to figure out what makes a slogan work, that way you can write a better slogan for your business. In this next section, we'll take a closer look at 10 popular slogans from some of the biggest brands.

Bounty "The quicker picker upper"

Bounty did a good job of creating an effective slogan by directly approaching a problem that people who use its products have. For everyone who felt like they used too many paper towels to clean up a mess, "The quicker picker upper" sounded like a dream come true. By manufacturing paper towels that are thicker and more absorbent than some other brands and telling people about it, Bounty became a top paper towel brand. To this very day, "The quicker picker upper" is still printed on every package of Bounty paper towels.

Old Spice "The original. If your grandfather hadn't worn it, you wouldn't exist."

This popular male grooming brand has been around since 1937, but this iconic slogan didn't come about until 2008 when the company launched a new shower gel that was sold using the slogan. Old Spice coined the phrase "The original. If your grandfather hadn't worn it, you wouldn't exist." as a way to appeal to a younger generation of men looking for male grooming products. This slogan is witty and memorable for younger men, but still pays homage to the older generation of men who have been using Old Spice products for years.

AllState "You're in good hands"

AllState is a popular insurance company that has been around since the 1950s, and in the decades since then, the company has been connected to the recognizable phrase "You're in good hands." But as simple as this phrase is, it certainly is memorable. The slogan was coined by one of the company's sales executives and was based on a similar phrase that he would use to calm his wife when taking their children to the doctor. "You're in good hands" is simple, straightforward, and clearly tells the customers what they want to hear, especially when it comes to insurance.

Subway "Eat fresh"

The idea behind Subway is that it's a healthy alternative to other fast food restaurants and a good choice for people who are in a time crunch but want something fresh and healthy to eat– hence the slogan "Eat fresh". This iconic phrase started in 2000 and has been connected to the brand ever since. The slogan is reflective of Subway's mission to be a healthy fast food alternative that provides its customers with real, fresh ingredients. At only two words, the slogan provides everything you need to know about the quality of food you'll get at Subway.

Dollar Shave Club "Shave time. Shave money."

Dollar Shave Club does a lot of things right when it comes to marketing, and its slogan is no exception. The Dollar Shave Club slogan is "Shave time. Shave money." This is an excellent slogan because it's exactly what the company is trying to do for its customers. By subscribing to regular razor deliveries and shopping online, customers can save time and money while making sure they always have fresh razors to shave with. When your slogan tells customers what your brand is all about and you deliver on those promises, that's a recipe for an effective slogan.

Airbnb "Belong anywhere"

Airbnb started back in 2008, but the brand has evolved tremendously since. While Airbnb originally was used as lodging for short term travelers, it now provides housing for a variety of situations, from vacation rentals to homestays. The phrase "belong anywhere" is an indication of the brand's mission to help people feel at home, no matter where they are in the world. The phrase is only two words, but it's enough to highlight Airbnb's brand identity and encourage people to use Airbnb so they can feel at home wherever they may be.

Dunkin' "America runs on Dunkin'"

A lot of people see coffee as fuel to start their days, so "America runs on Dunkin'" is a fitting slogan for one of the country's most popular coffee chains. You don't have to wonder where you can go to get a cup of coffee and breakfast to start your day because you know where America goes for that. What's interesting is that this slogan was introduced in 2006, making it one of the newer slogans on the list.

Kellog's Rice Krispies "Snap! Crackle! Pop!"

It's safe to say that most people are familiar with Kellog's rice krispies famous slogan of "Snap! Crackle! Pop!". This slogan dates all the way back to 1932 when it was used to promote the brand in a radio commercial. "Snap! Crackle! Pop!" is meant to show people how rice krispies sound when you eat them– and if you've ever had a bowl of the delicious cereal, you know just how accurate it is. This slogan is catchy, memorable, and resonates well with people of all ages. For a phrase that's been around for 90 years, it's still as iconic as ever.

Toyota "Let's go places"

The purpose of a car is to get you places, so it only makes sense that Toyota coined the phrase "Let's go places" as the brand's official slogan. The slogan "Let's go places" started in 2012 and is meant to show people how they can drive Toyota cars to get them where they need to go. This simple phrase captures Toyota's mission to be a reliable brand that encourages people to live their lives to the fullest and embark on their own adventures– and to drive Toyota cars to help them do so.

Kay Jewelers "Every kiss begins with Kay"

"Every kiss begins with Kay" isn't just a slogan, it's a catchy jingle that will get stuck in your head as soon as you hear it coming from your television. Kay Jewelers' famous slogan "every kiss begins with Kay" was introduced in 1985 and has brought the jewelry company significant business and brand recognition ever since. The intention of this catch phrase is to show customers that if they buy from Kay Jewelers, love will follow. The slogan is simple and sweet, which is everything you want when it comes to jewelry.

Grab their attention

Storytelling and slogans can be a great way to encourage people to associate certain qualities and values with your brand. If your company doesn’t have a slogan, you should spend some time brainstorming a list of words and trying to come up with something. Alternatively, you can always hire somebody to write a slogan for you.

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