Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
Wnder: the downsides of working with big retailers
Accepting a deal with a major department store – the goal for most founders – turned out to be the end of Luke Pearson's chocolate business. Here's what he learned from the experience.
What is the Creative Economy and How Has it Evolved?
The creative economy refers to artistic-oriented jobs. Learn about the current state of the creative economy and how you can leverage it for your business.
Business Plan Examples to Help You Write Yours
A business plan is crucial if you’re going to launch a business. Learn how to write a business plan and read a few examples for inspiration.
What is Digital Entrepreneurship? Definition & Tips
Digital Entrepreneurship allows you to set your own hours and be your own boss—all from the comfort of your home. Is digital entrepreneurship right for you?
Create Your Brand
Tatale: cooking up the future of African cuisine
Chef Akwasi Brenya-Mensa's London restaurant launch wasn't without its obstacles, but his passion for Ghanaian food pushed him through, even despite an unsuccessful crowdfund.
How to Start a Digital Marketing Agency: Palabra Weighs In
Looking to start your own marketing agency? We spoke to the creators behind Palabra for inspiration and shared a few tips to help you get started.
How To Create a Visual Brand Identity | Mailchimp
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
Colors for Marketing: What’s the Right Color for Your Brand?
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
Mailchimp Presents Second Act, a show which follows those who have chosen a new direction in their careers, discovered their passions and defined their own versions of success
Grow Your Audience
What is a Dashboard Used for in Business? | Mailchimp
As a digital marketer, you might be faced with an overwhelming amount of raw data on a daily basis. Find out how a dashboard can help you make sense of it all.
Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
What is an Online Form Builder? Features Explained
Online form builders make it easy to gather information from visitors to your site. Learn more about website form builders and why they’re important here.
Haeckels: how a skincare brand expanded overseas
Starting a business is no easy feat, but it's even harder when you attempt to set up abroad. Charlie Vickery of Haeckels shares how the brand made the leap from Margate to Osaka.
Nela-Nela: brewing a slow tea brand
Founded in 2021 by three friends, this all-natural tea brand is preserving the traditional method of fermenting leaves gathered in the Caucasus Mountains.
What Are the 4 Stages of a Product Life Cycle | Mailchimp
The 4 stages of the product life cycle are introduction, growth, maturity, and decline. Learn how to leverage this into your business strategy.
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
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