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Mailchimp for PrestaShop adds your PrestaShop store customers and their order details to your Mailchimp audience. Use PrestaShop data to track sales, create targeted e-commerce campaigns, generate product recommendations, and more.
In this article, you'll learn how to connect and disconnect Mailchimp for PrestaShop.
When you connect your PrestaShop store to Mailchimp, we'll update your existing Mailchimp audience, or create a new audience, with each customer's email address, name, and order information. To create a new Mailchimp audience, your store's contact information must include a physical address. We'll also generate a permission reminder for customers who opt in to receive your email marketing. To change the contact information or permission reminder for an audience after it's created, edit its required footer content in Mailchimp.
Customers who opt in to receive your marketing emails at checkout are imported into Mailchimp as subscribed contacts. Customers who choose not to receive marketing emails sync to your Mailchimp audience as non-subscribed contacts. You'll collect more contacts as new customers purchase from you, and future orders will sync automatically. New subscribed contacts follow the opt-in settings in place for the connected audience. If you've enabled double opt-in for your Mailchimp audience, new subscribed contacts receive a confirmation email that they must click before they’re added to your audience.
To connect your PrestaShop store to Mailchimp, follow these steps.
Nice! Once your store completes its sync, your setup is complete. The time it takes to sync depends on the size of your audience and the number of orders in your store.
Note
A PrestaShop newsletter module requires a theme to use the core PrestaShop newsletter signup function.
After you install Mailchimp for PrestaShop, visit the Manage Integrations page in your Mailchimp account to view details for your PrestaShop store. Here, you can see the status of the module, or manage e-commerce features like pop-up forms, e-commerce automations, and more.
For the latest features and best performance, make sure to use the most up-to-date version of Mailchimp for PrestaShop.
To update Mailchimp for PrestaShop, follow these steps.
That’s it! Now you’ll have the latest version of Mailchimp for PrestaShop.
For each notification you enable in Mailchimp, you'll need to disable its counterpart in PrestaShop to avoid duplicate sends.
Enable in Mailchimp | Disable in PrestaShop |
---|---|
Order Confirmation | Awaiting Bank Wire Payment |
Shipping Confirmation | Shipped |
Order Invoice | Payment Accepted |
Cancellation Confirmation | Canceled |
Refund Confirmation | Refunded |
After you connect your PrestaShop store to Mailchimp, we'll enable e-commerce tracking on your campaigns. This lets you use segmentation, customer journeys, and purchase history product recommendations to connect more easily with your customers.
Find out more of what Mailchimp has to offer with these guides.
If you have trouble with your store connection, you may want to disconnect and reconnect Mailchimp for PrestaShop. You’ll need to remove the module from both Mailchimp and PrestaShop to fully disconnect.
To disconnect Mailchimp for PrestaShop from Mailchimp, follow these steps.
To disconnect Mailchimp for PrestaShop from Prestashop, follow these steps.
That's it! You’ve successfully disconnected Mailchimp for PrestaShop.
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Use Mailchimp's free e-commerce tools to boost ROI and attract new customers. Learn how our powerful features can help you sell more stuff.
Send an email to customers who add items to their cart but don't check out. Recover lost sales for your e-commerce store.
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