Replicate a Campaign

Use the replicate option to create a copy of a campaign in your account. When you replicate a campaign, we duplicate both its content and its settings.

In this article, you'll learn how to replicate different types of campaigns.

Before you start

Here are some things to know before you begin this process.

• In most cases, it's better to reuse an email template instead of replicating an entire email. Replication is best saved for when you want to resend an email to people who didn't open it the first time.
• Don't use Social Cards with replicated campaigns, as they may display content from the original campaign.
• We recommend that you replicate only the original version of a campaign. If you replicate a copy, some content and settings may not carry over.
• It's not possible to change the campaign type of a replicated campaign. For example, you can't replicate a Regular email and turn it into an RSS campaign. To change the campaign type, save the existing campaign as a template, then create the type of campaign you want. On the Template step, choose the template you saved.

Replicate a regular, plain-text, A/B, or multivariate email

To replicate a regular, plain-text, A/B, or multivariate email, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down next to the email you want to copy, and choose Replicate.
   
   In the email builder, make any changes you'd like before you publish.

All replicated versions are saved on the Campaigns page and display the name of the original email, followed by (copy ##). You can edit the email name in the builder.

Replicate a customer journey email

Customer journeys are included with the Essentials plan or higher. You can replicate customer journey emails and journey maps.

To replicate a customer journey email, follow steps 1-3 in the Replicate a regular, plain-text, A/B, or multivariate email section.

Check out our Replicate a Customer Journey Map article to replicate and reuse your customer journey map with any of your existing audiences.

Replicate a classic automation

Classic Automations are only available to accounts that have previously created a classic automation. When you replicate a classic automation, it will copy the settings and emails.

To replicate an automated workflow, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down next to the automated workflow you want to copy, and choose Replicate.
   
3. In the Replicate Automation pop-up modal, select an audience from the drop-down.
   
   When you replicate a workflow that requires certain data, like e-commerce or audience fields, we’ll only show audiences that meet those requirements.
4. Click Next.

Continue through the automation builder and make any changes you'd like before you start your workflow.

Replicate a social post

Replicated social posts copy your pages, profiles, and content from the original social post. Social posts that were automatically published with emails can’t be replicated.

To replicate a social post, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down next to the social post you want to copy, and choose Replicate.
   
   In the social post builder, make any changes you'd like before you publish.

Replicate a landing page

Replicated pages have the same content, page title, URL, and associated store or audience as the original.

To replicate a landing page, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down next to the landing page you want to copy, and choose Replicate.
   
   In the landing page builder, make any changes you'd like before you publish.

Replicate an ad

To replicate an ad, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down next to the ad you want to copy, and choose Replicate.
   
   In the ad builder, make any changes you'd like before you publish.

Replicate an RSS campaign

RSS Campaigns are a Classic Automations feature. Classic Automations are only available to accounts that have previously created a classic automation.

When you create an RSS campaign to share blog posts with your subscribed contacts, it's considered the parent campaign. Each resulting RSS email your subscribers receive is a child campaign.

You can view and replicate both parent and child RSS campaigns from the Campaigns page, but the process to replicate each is different.

• When you replicate a parent RSS campaign, you copy the RSS merge tags and send settings for that campaign.
• When you replicate a child RSS campaign, you create a copy of the child campaign's content, from that particular date and time.

Replicate a parent RSS campaign

To replicate a parent RSS campaign, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Click the drop-down for the RSS parent campaign you want to copy, and choose Replicate.
   
   In the email builder, make any changes you'd like before you publish.

Replicate a child RSS campaign

When you replicate a child RSS campaign, you'll produce an exact copy. The replicated copy will open in the email builder. If you change the template or access the Design step, your replicated content will be replaced with default template content. Move directly to the Confirm step to leave your content intact and send to your subscribed contacts.

To replicate a child campaign, follow these steps.

1. Click Campaigns, then click All campaigns.
2. Find the RSS parent of the child campaign you want to copy, and click Sent Campaigns.
   
3. Click the drop-down next to the child campaign you want to copy, and choose Replicate.
   
   The replicated copy will open in the email builder.