Business Tips
7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
9 min read
MARKETING CRM SOFTWARE FOR SMALL BUSINESSES
Get to know your customers better
Mailchimp’s Customer Relationship Management (CRM) tool helps you capture leads, automate your messaging, and stay top of mind with your audiences.
Mailchimp has all the CRM tools your small business needs
Ready to start managing your audience data all in one place?
Understand customer data and act on it
Discover pre-built segments like top locations, recent sources of growth, common tags, and customer lifetime value (CLV)—our audience dashboard shows it all.
Automations that are always on—even when you’re off
Never miss an opportunity to connect with people when it matters, so you can turn shoppers into loyal customers.
Stay connected with Mailchimp’s mobile app
Collect and organize new contacts wherever you meet them, whether it’s at an event, in your store, or elsewhere.
Start building customer relationships
Pick A PlanManage and organize your contacts in one robust, easy-to-use tool
Organize your contacts
Segments, tags, and groups all work in slightly different ways to help you create structure, keep track of your audiences, and grow your business.
Get insights about your audience
Our reports will help you discover patterns in audience behavior and see what’s working with your marketing.
Build personalized experiences
Our behavioral targeting and personalization tools help you make sure your marketing speaks to individual customers across channels.
Mailchimp for CRM has helped UrbanSitter boost revenue and reach more than 1 million customers in more than 60 cities.
Don’t just take our word for it
Hear what some of our customers have to say about Mailchimp.
See how Mailchimp’s all-in-one Marketing Platform helps you build relationships
Learn more about what you can do with Mailchimp
Case study
How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
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