How to Help App Clients Achieve Their Goals

It starts with making sure your internal process is nimble.

Photo of Dhruv Patel, Managing Director of Redspark Technologies

Developing apps is more than helping clients create a user-friendly experience: It’s about making sure your internal process runs smoothly, too. Redspark Technologies, an agency based in India, works on about a dozen apps at a time, delivering 2 to 3 a month, so they know all about catering to unique needs.

“Got an idea? We will invent it,” says Dhruv Patel, Managing Director of Redspark and Chairman and Director of GESIA IT Association (Vadodara Chapter). “At the core, we act as catalyzers for transforming mere ideas into reality.”

One of their projects is Nabta Cycle, a smart period tracker. Nabta is the first platform for women's health in the Middle East and North Africa with unique features including a Hijri calendar mode, fasting schedule, and personalized cycle insights. Here are Redspark’s tried-and-true tips to help app-based clients like Nabta attain their goals.

Illustration of a magnifying glass

Manage client expectations

Because clients often envision that their apps will be an overnight success, the first step is ensuring their goals are realistic, Dhruv says. He recommends researching, analyzing, and comprehending their objectives—and not taking any shortcuts when it comes to strategy.

“The paramount focus of Nabta was instilling and magnifying user engagement,” Dhruv says. Its second goal was to pull and direct traffic to boost the sales of its companion apps for pregnancy and infant care. To better understand the app’s core features, Redspark consulted with gynecologists and other experts in the field to bolster the platform’s content. They also recruited team members with backgrounds in healthcare app development to adopt the concepts quickly.

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Stay Agile

“Listen hard, change fast” is Mailchimp’s motto for a reason. Because of tech’s ever-changing landscape, developers have to stay on their toes. Redspark favors an iterative approach to their app development: As an Agile shop, they incorporate periods of time called sprints to allow their team to self-organize, deliver working software often, and embrace the motto of continuous improvement.

For Nabta, Redspark segmented the project’s features into sprints and allocated a dedicated team to each one. After daily sprint meetings, which were used to discuss concerns, the team presented the features to the client for review. Once Nabta’s feedback was incorporated, deployment was executed. “The fact that Agile development is iterative means that the features are delivered incrementally and benefits are realized early while the product is in development process,” Dhruv says. “This paves the way for faster ROI generation.”

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Outsource when necessary

Dhruv also recommends your agency recognize its own strengths. Redspark, for example, successfully launched Nabta with excellent results. “Being able to design an interactive user interface is vital as it can generate high volumes of traffic,” Dhruv says, especially for a personalized, problem-solving app like Nabta. In 2017, Nabta boasted a 70% customer retention rate. Currently the Nabta platform has over 130,000 active users.

But if you realize that your in-house capabilities are short-handed on any front, stay calm, he says. Try collaborating with talent outside the agency. This way you can retain the customer and forge inter-agency connections, which can be an opportunity to grow.