E-commerce Automations
Take the work out of marketing by sending welcome emails, follow-up emails, and more—automatically.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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Transactional Emails: Learn When and How to Use Them
Discover ways to make the most of one-to-one emails like password reminders or order confirmations.
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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
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4 Ways to Say Thanks to Your Customers
Need some ideas? Here are a few tips on how to say “thank you” to the people who matter the most.
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19 Tips to Grow Your Business in 2020
We rounded up advice from some of our savviest customers about how to succeed in the new year.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
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Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
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Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
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Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
