Lead & Manage
Even leaders need guidance sometimes. Explore how you can ensure you're heading in the right direction.
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COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
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Practicing Self-Care as a Freelancer
Easy ways for freelancers to infuse self-care into their daily lives
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Drumming Up New Business When the Economy Isn’t Great
Three experts offer advice for staying afloat while navigating uncertain times.
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Fake News on Social Media
Being able to identify fake news on your social media feed is crucial to being a responsible and informed internet denizen.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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A Guide to Creating a Pitch Deck
Pitch decks can be used by entrepreneurs to showcase their business to investors when seeking funding. A pitch deck is a great tool to use when starting a business, or seeking funds for expanding one.
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How to Pivot Your Marketing Strategy When Priorities Shift
Our tips will help you effectively communicate with your audience during times of crisis.
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How to Create SMART Goals for Your Small Business
Having clear, focused business goals is key for the long-term success of a small business. SMART goals—specific, measurable, achievable, relevant, and timely—can help you measure success, stick to deadlines, and increase your overall success.
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How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
