Map Customer Journeys
Browse content on how to lead your customers from prospect to purchase.
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
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How to Pivot Your Marketing Strategy When Priorities Shift
Our tips will help you effectively communicate with your audience during times of crisis.
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What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
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How to Give Your Marketing Goals a Spring Cleaning
Grow your audience, save time, increase sales, and optimize the results. Our marketing tips can help.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
