Map Customer Journeys
Browse content on how to lead your customers from prospect to purchase.
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What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
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How to Give Your Marketing Goals a Spring Cleaning
Grow your audience, save time, increase sales, and optimize the results. Our marketing tips can help.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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How to Identify Your Best Email Automation Triggers
Discover the highest-value triggers for your automations and increase the response you get from your marketing activity.
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The Big Prize: A Case Study in Automation
Learn how Digital Impulse gets creative with content to help increase open rates and leverages social media tools as part of an overall marketing strategy.
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Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
