Map Customer Journeys
Browse content on how to lead your customers from prospect to purchase.
Marketing Funnels: Simple Marketing Funnel Guide & Tips
A marketing funnel can help your business convert more leads. Read this to learn what a marketing funnel is and how to build one.
What Is Customer Retention? Overview and Strategies to Help You Improve
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
How to Pivot Your Marketing Strategy When Priorities Shift
Our tips will help you effectively communicate with your audience during times of crisis.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
How to Give Your Marketing Goals a Spring Cleaning
Grow your audience, save time, increase sales, and optimize the results. Our marketing tips can help.
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.