Table of Contents

customer retention illustration

Finding new customers can be expensive—5 to 25 times more expensive, in fact, than keeping the customers you already have. That might seem like an intimidating statistic on the surface, but we think it’s actually good news for many businesses. Instead of spending so much of your time and money trying to attract new customers, you can focus your attention on the people who’ve already shown interest in your business.

MailChimp gives you access to all the tools you need to connect with your contacts, no matter where they are in their customer journey. In this article, we’ll highlight a few automated campaigns that will help you turn your new customers into regulars—and keep them coming back.

1. Welcome new subscribers

As the old saying goes, you never get a second chance to make a first impression. Luckily, MailChimp’s marketing automation tools can help you ensure that your first interaction with new subscribers sets you up for future success.

When someone signs up for your list or makes a purchase from your store, send an email—or a series of emails—to welcome them to your list, introduce them to your business or products, or show them your appreciation for their interest or purchase. Use it as an opportunity to showcase your newest or best-selling items, link to a special document or download, or even add promo codes to incentivize people to buy.

Not only is it a great way to show new customers what you’re all about, it can improve your bottom line, too. In fact, our research shows that welcome automations earn 5 times more orders, on average, than regular bulk email.

Create a welcome automation

Our research shows that welcome automations earn 5 times more orders, on average, than regular bulk email.

2. Send personalized order notifications

If you sell stuff online, chances are that you probably need to send your customers receipts, confirmations, invoices, or some other type of transactional emails. Our order notifications automation will help you do just that, giving you the power to design personalized transactional emails that match the look at feel of your brand—without leaving MailChimp.

Confirmation and notification emails earn some of the highest open rates of any email type, so it’s important to make sure you’re getting the most out of them.

Confirmation and notification emails earn some of the highest open rates of any email type, so it’s important to make sure you’re getting the most out of them.

Consider incorporating a personalized message or encouraging customers to return to your store by adding a product recommendations content block to suggest other items they’re likely to buy.

Turn on order notifications

3. Reward customer loyalty

Your customers are the lifeblood of your business, and sometimes you might want to go above and beyond to thank them for their loyalty. Use our reward your best customers automation to delight your most frequent patrons or your biggest spenders with exclusive coupons, promo codes, or offers. It’s a great way to make sure your loyal customers feel valued—and to keep them coming back to your store.

Need more convincing? Consider this: in MailChimp, best customer automations result in nearly 6 times more orders per recipient than bulk campaigns.

Get started with a best customers automation

4. Say happy birthday

What’s better than getting a great deal? Getting a great deal on your birthday, of course! With this date-based automation, you can let your customers know that you’re thinking about them on their special day.

Just add a birthday field (or any other date field, for that matter) to your MailChimp signup form, design an automation containing a celebratory message or special promo code, and set it to automatically send to each of your subscribed contacts on their birthday, anniversary, or some other noteworthy occasion. It’s an easy way to keep customers engaged and thank them for their continued support throughout the year.

Preview your birthday automation