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Measure Email Performance

Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.

  • News

    How We Set Up Emoji Support for Subject Lines

    Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines.

  • Topic Explainer

    Where Spam Traps Come From and How They Work

    There are different types of spam traps, and they have their own special ways of worming their ways onto your list. Here we’ll look at common scenarios that can lead your list down some dangerous paths.