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Measure Email Performance

Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.

  • Business Tips

    Fourth of July Email Marketing Tips

    Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.

  • News

    Visualizing Your Mailchimp Data With Microsoft’s Power BI

    When Mailchimp users connect their accounts with Power BI, they can visualize their email data in ways they haven’t before.

  • News

    How We Set Up Emoji Support for Subject Lines

    Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines.

  • Topic Explainer

    Where Spam Traps Come From and How They Work

    There are different types of spam traps, and they have their own special ways of worming their ways onto your list. Here we’ll look at common scenarios that can lead your list down some dangerous paths.