Operations
Running a business is more than sales—get advice on performance behind the scenes, too.
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COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
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Peter from SPUD
Paul talks to CEO Peter Van Stolk of Canadian online grocer, SPUD, about how they’re faring and how years of fine tuning their online grocery platform poised them for this moment.
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Archel from Bombchel
Paul talks to Archel, whose ethical fashion company, Bombchel, was on the verge of shutting down. Archel discusses running a business in Liberia, and what it’s like to be stranded stateside while her staff make masks in Liberia.
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Dan from Kin Ship Goods
Paul talks to Dan and Hillary about their business, Kin Ship Goods, and what it’s like to grapple with the things that matter most in the face of the pandemic, while keeping the lights on and supporting their community.
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Against All Odds
Linda Chamberlain founded the largest cryonics organization in America in the 1970’s. In this episode, we learn about how she took an idea that seemed crazy, and made it into a successful business.
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Maturity
Their business was putting stress on Jess Mah and her co-founder’s relationship—so instead of hiring a consultant, they went to couples therapy. And it was there that Jess found the strength to go it alone.
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A Guide to Creating a Pitch Deck
Pitch decks can be used by entrepreneurs to showcase their business to investors when seeking funding. A pitch deck is a great tool to use when starting a business, or seeking funds for expanding one.
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Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
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How to Create SMART Goals for Your Small Business
Having clear, focused business goals is key for the long-term success of a small business. SMART goals—specific, measurable, achievable, relevant, and timely—can help you measure success, stick to deadlines, and increase your overall success.
