Operations
Running a business is more than sales—get advice on performance behind the scenes, too.
-
Marketing Goals: How to Set Effective Marketing Targets | Mailchimp
Setting marketing goals can allow you to create a successful marketing strategy. Read this to learn how to start setting effective marketing goals.
-
Importance of Customer Service Explained: 8 Benefits
Good customer service can boost customer retention and build your brand’s reputation. Learn more about the importance of customer service here.
-
COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
-
Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
-
A Guide to Creating a Pitch Deck
Pitch decks can be used by entrepreneurs to showcase their business to investors when seeking funding. A pitch deck is a great tool to use when starting a business, or seeking funds for expanding one.
-
How to Create SMART Goals for Your Small Business
Having clear, focused business goals is key for the long-term success of a small business. SMART goals—specific, measurable, achievable, relevant, and timely—can help you measure success, stick to deadlines, and increase your overall success.
-
How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
-
Jopwell
Get to know the diversity hiring service that’s helping to create more inclusive workplaces.
-
5 Ways to Clear Out Last Year's Inventory
Turn slow-moving products into cash with these tools and tips.
