Day 1 — Day 30
"During the first month, the best thing you can include in the survival kit is a high dose of patience and calm. This period of time is going to be very stressful, in which many and unexpected problems will arise. Just breathe, open your eyes and ears, and try to pay attention to all the new things that are happening around your business and your life."
"Hopefully, you have opened the doors of your business with the right tools to achieve your primary conversion goal. Any tool that can provide you your first customer: a phone, a friend, a flyer, an online ad, a billboard. Get whatever is at your reach to get your first customer."
"For the first 15 days to a month your goals should not be very ambitious. You will be in a 'trial period' so don't be too hard on yourself if things don't go as expected.
Get your first customers, learn about their needs, know how you can help them. Find out if your product, market, and pricing strategy is related to the real world. Get your first taste of real business customer relations.
We recommend you be very attentive. You should write down every incident, every step that your first customers have taken, what difficulties they've encountered. Make a list with the information about how they got to you, what they liked most and least about you. You can create profiles of your real customers and visitors and compare them with what you expected before opening."
"These first days are usually very stressful. They are full of emotions and it will be difficult for you to disconnect. These days it's not bad to be a little more nervous than normal. Try not to check the statistics or the cash register all the time. Eat well, and take a long walk to oxygenate your mind before going to bed."