Social Media Content Creation
Find out how to use social media to your advantage and create the content your audience wants.
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The Small Business Guide to Optimizing Twitter
Make your brand’s message travel faster with a platform that makes an impact.
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How Small Businesses Can Get a Handle on Instagram
Learn how to optimize your profile and grow your Instagram presence.
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YouTube and Video Marketing Tips for Small Businesses
How to set up a YouTube channel for your business and start creating effective marketing videos.
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Digital Marketing
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
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Instagram Ads
Instagram posts that promote a business’s products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice.
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Give Your Emails Life Outside the Inbox
Mailchimp makes it easy to create posts for Facebook, Instagram, and Twitter right from the email builder.
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Power Tools: Small Businesses Share What Features Worked Best For Them
5 companies spotlighted in our What’s in Store newsletter share their tips.
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The Harvard Shop's Instagram Ad Game Plan
How The Harvard Shop turns social posts into revenue.
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How to Make the Most of Social Ads During the Holidays
If you’re putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.
