Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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What Is Inside Sales And How Does It Work?
Inside sales is a remote selling strategy. Learn how it compares to outside sales and the skills you need to be a successful inside sales rep.
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Email Drip Campaign: Examples And Best Practices
Get the most out of marketing automation with email drip campaigns. Learn how to leverage drip campaigns to actually make conversions with these examples and best practices.
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A Beginner’s Guide to Paid Traffic
Paid traffic is one of the quickest ways to improve your company’s visibility. Learn about how to gain paid traffic and whether it’s right for your business.
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What is the Creative Economy and How Has it Evolved?
The creative economy refers to artistic-oriented jobs. Learn about the current state of the creative economy and how you can leverage it for your business.
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What is Marketing? How to Grow Your Brand and Increase Sales
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.
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How to Build a Website from Scratch with No Experience | Mailchimp
Every business needs a website, but how do you build a website from scratch if you don't have any experience? Review this guide to website building to help you get started.
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CRM Database: Definition + How to Use It | Mailchimp
CRM databases are an integral part of taking your customer relationships to the next level. Gain a better understanding of what CRM software can do for your business.
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A Business Owner’s Guide to Balanced Scorecards | Mailchimp
A balanced scorecard can help you gauge your performance and position your company for success. Learn more about what balanced scorecards are here.
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Google Tag Manager 101: How GTM Helps Businesses
Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.
