Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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CRM Database: Definition + How to Use It | Mailchimp
CRM databases are an integral part of taking your customer relationships to the next level. Gain a better understanding of what CRM software can do for your business.
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How to Build a Website from Scratch with No Experience | Mailchimp
Every business needs a website, but how do you build a website from scratch if you don't have any experience? Review this guide to website building to help you get started.
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A Business Owner’s Guide to Balanced Scorecards | Mailchimp
A balanced scorecard can help you gauge your performance and position your company for success. Learn more about what balanced scorecards are here.
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Google Tag Manager 101: How GTM Helps Businesses
Google Tag Manager allows you to deploy tags to perform certain functions like tracking page views and button clicks. Learn how to use GTM in this guide.
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How to Make a Quiz to Boost Engagement for your Website
Quizzes offer an excellent opportunity for businesses to gather customer data and increase engagement. Learn how to create and leverage an online quiz.
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A Step-By-Step Guide to Growth Hacking
Growth hacking uses innovative and creative ways to build your customer base. Learn more about different growth hacking strategies and tips to get started.
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SEO vs. PPC: Key Differences Explained
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
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What Is Customer Relationship Marketing? In-Depth Guide
Stand out from your competitors by showcasing your care for customers. Learn how customer relationship marketing works and how to use it.
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Psychographic Data Explained [Definition, Uses, Pros, & More]
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
