Skip to main content

FOR ECOMMERCE

Reach Customers with Smart E-commerce Email Marketing

Turn browsers into buyers and buyers into loyal customers with personalized, automated email marketing built for online stores.

Schedule a demo
Two people collaborating at a modern office workspace with Oat Lord branding visible on walls and computer screens

Why ecommerce email marketing works

Email is one of the most effective ecommerce marketing channels for online stores to connect with customers and drive revenue. When you send the right message at the right time, email marketing for ecommerce helps you build relationships that last beyond a single purchase.

  • Drive repeat purchases:

    Email keeps your brand top-of-mind after the initial sale. By using targeted campaigns and past purchase data, you can suggest relevant products that encourage customers to return.

  • Higher average order value:

    Strategic email campaigns can increase per-order spending. Use product recommendations, exclusive bundles, and limited-time offers to give shoppers a clear reason to add more to their carts.

  • Recovered abandoned carts:

    Automated reminders bring shoppers back to finish what they started. A timely nudge can effectively recover revenue that would otherwise be lost to a forgotten cart.

Ecommerce customers saw up to 30x ROI when they connect their store to Mailchimp*

High‑performing e‑commerce email campaigns

  • A person in a brown shirt and beanie works behind a counter with Oat Lord branded products and signage displayed throughout the space

    Personalization means engagement

    Send product recommendations based on what customers have viewed or purchased before, so every email feels relevant to them.

  • Hand reaching for jar of Oat Lord banana bread overnight oats among rows of colorful protein oat jars on shelf

    Automation at every touchpoint

    Automated emails work around the clock to nurture customers at every stage, from welcome messages and cart recovery to post-purchase follow-ups.

  • Professional reviewing marketing dashboard on laptop at wooden desk with orange coffee mug and phone nearby

    Advanced reporting and analytics

    Clear reporting shows you exactly how much revenue each email generates and which campaigns drive the most sales.

Achieve greater efficiency with ready-to-use templates

88% of ecommerce customers say Mailchimp’s templates help them work faster and more efficiently—just one of the tools that Mailchimp uses to make makes email marketing easier.*

Learn more
Person in black shirt and orange skirt mixing ingredients in metal bowls on dark countertop during food preparation

How to choose an ecommerce email marketing platform

  • Ease of setup and daily use

    Look for ecommerce marketing tools that are simple for teams of any size. Mailchimp customers save an average of 6.1 hours per week on campaign setup and management.*

  • Flexible email automation

    Choose a platform that can automate emails throughout the customer journey, from welcome messages to post-purchase follow-ups. Mailchimp customers saw up to 9X more revenue using automation flows.*

  • Advanced personalization features

    The best platforms let you target emails based on what customers buy and browse. Mailchimp offers over 45 behavior-based triggers to personalize your campaigns.*

  • Seamless integration with online stores

    Your email platform should connect directly with your store, whether you use Shopify, WooCommerce, or another platform. Mailchimp customers using our Shopify integration saw up to a 41X return on investment.*

  • Clear revenue reporting

    You need reporting that shows exactly which emails are driving revenue. 63% of Mailchimp's ecommerce customers save time on reporting and analytics.*

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Find out why customers see up to 24x ROI* using the Standard plan with a 14-day trial†. Cancel or downgrade to our Essentials or basic Free plans at any time.

Get 15% off our Standard plan

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

Businesses with 10,000+ contacts can save 15% on their first 12 months.† Keep your discount if you change to Premium or Essentials. Cancel or downgrade to our basic Free plan at any time.

  • Generative AI features

  • Actionable insights into audience growth and conversion funnels

  • Enhanced automations

  • Custom-coded email templates

  • Customizable Popup forms

  • Personalized onboarding

See all plans

Standard

Send up to 6,000 emails each month.

Free for 14 days

Then, starts at 0 per month†

per month for 12 months

Then, starts at per month†

Start Free Trial Start Free Trial Buy Now Buy Now Contact limit exceeded Limit

†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More

See all plans

FAQs

  • E-commerce email marketing is a digital marketing strategy that uses email to promote your online store, build customer relationships, and drive sales.

    While there are many advantages and disadvantages of e-commerce, email marketing helps address one of the biggest challenges: maintaining personal connections with customers in a digital environment.

    This strategy includes promotional campaigns for sales and new products, automated emails triggered by customer behavior like cart abandonment, and targeted messages based on purchase history or browsing activity.

  • Email marketing for e-commerce keeps your brand visible between transactions and provides a direct line to customers who have already purchased from you.

    By sending personalized recommendations based on browsing behavior or alerting customers when viewed items go on sale, you create a seamless path for them to return. These consistent, relevant touchpoints ensure your store stays top-of-mind exactly when a customer is ready to buy again.

  • Every e-commerce store should start with these essential e-commerce email campaigns:

    • Welcome emails for new subscribers
    • Abandoned cart reminders for shoppers who don't complete checkout
    • Post-purchase emails to thank customers and request reviews
    • Regular promotional emails about sales or new products.

    As you grow, add win-back campaigns for inactive customers and personalized product recommendations based on browsing or purchase behavior. AI for e-commerce can help automate these recommendations.

  • You measure email marketing success by tracking metrics that directly tie to revenue, such as:

    • Conversion rate (how many recipients make a purchase)
    • Revenue per email sent,
    • Overall ROI.

    You should also track open rates and click-through rates to understand engagement, and monitor list growth to see if you're attracting new subscribers.

Millions of users trust us with their marketing. You can too.

Schedule a demo

*Disclaimers

  1. 30x ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
  2. 88% of ecommerce customers: Based on a survey of Mailchimp customers conducted by UserEvidence on behalf of Intuit between August and September 2025
  3. 6.1 hours saved per week: Based on a survey of Mailchimp customers conducted by UserEvidence on behalf of Intuit between August and September 2025
  4. 9X more revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Marketing Automation Flows functionality varies by plan type.
  5. 41X ROI on Mailchimp investment: Based on internal Intuit Mailchimp user data (Aug 2024-July 2025). ROI reflects revenue from Mailchimp campaigns compared to a user’s specific Mailchimp plan and feature costs. Results may vary based on user business model and Shopify activity.
  6. 63% of e-commerce customers: Based on a survey of Mailchimp customers conducted by UserEvidence on behalf of Intuit between August and September 2025