Marketing Automation
Your business can be always on—even when you're off.

How Captar Alunos doubled its client roster with automations
The education marketing agency shares how they thrived during the pandemic by using automations and an empathetic message.
Map Customer Journeys
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Build Your B2B Marketing Automation Strategy
B2B marketing automation tools can be a game changer, when leveraged correctly. Learn how to build a strong marketing automation strategy with this guide.
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How to Create a Customer Journey Map (With Examples)
Learn how to create a customer journey map to optimize your company's customer experience.
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What Is Sales Automation and Its Benefits?
Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.
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How to Use the AIDA Model for Your Business
The AIDA model tracks the customer experience in 4 steps: Awareness, Interest, Desire, and Action. Learn how to use this model in your marketing strategy.
CRM Automations
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What Is Customer Experience Automation?
Gain a better understanding of how customer experience automation (CXA) can help businesses set customer expectations and improve overall customer satisfaction.
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Customer Service Automation: How Can Your Company Benefit
Understand why you should automate customer service tasks to free up your customer support team. Explore the advantages of customer service automation.
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How to Create a CRM Strategy That Works
Build the best CRM strategy that actually works for your business in 9 steps.
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What Is Customer Relationship Marketing? In-Depth Guide
Stand out from your competitors by showcasing your care for customers. Learn how customer relationship marketing works and how to use it.

The Big Prize: A Case Study in Automation
Learn how Digital Impulse gets creative with content to help increase open rates and leverages social media tools as part of an overall marketing strategy.
Email Automations
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Finding The Right Email Cadence For Your Business
Increase subscriber engagement with the optimal email cadence for your business. Here’s how to workshop and find the email frequency that works best for you.
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Email Drip Campaign: Examples And Best Practices
Get the most out of marketing automation with email drip campaigns. Learn how to leverage drip campaigns to actually make conversions with these examples and best practices.
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How To Send a Follow-Up Email: Best Practices and Examples
Follow-up emails can help you move customers through the sales funnel. Learn how to write an effective follow-up email with this guide.
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How QuyCup Welcomed New E-Commerce Customers
With expert help, a well-defined strategy, and timely communication, this sustainable drinkware brand got their online sales off the ground.
And that's just a peek at what Mailchimp offers
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