Email Marketing with Google Ads: The Dynamic Duo

For most Mailchimp users, email is the bread and butter of their marketing strategy. But before you send your next email, you’ll want to set up a retargeting ad to make sure you’re recapturing folks who click through to your site and leave.

If your website gets at least 100 monthly visitors, retargeting ads will run in the background of your business to bring back people who expressed interest in your brand at the moment they’re ready to buy.

A good marketing principle to keep in mind is that most people need to hear your message 7 times before they decide to buy your product or service. And combining email with retargeting is an easy way to build visibility for your brand. Google has found that you can sell 50% more stuff when you combine retargeting with other channels.

If you want to promote a special event or new collection, for example, set up a retargeting ad to start reaching your website visitors and building an audience. Then, create an email with the similar content and the same call to action, so your customers will see your message through different channels and return to your site.

Plus, retargeting ads work with any budget. One of our users even made $570 by spending $1 a day for a month.  

The preparation

Step 1

Connect your site.

Step 2

Set up and publish your retargeting ad.

Step 3

Send a well-designed email with a call to action that drives people to your site.

Step 4

Let your ad run for at least a month and make tweaks based on what you’ve learned.

Your Mailchimp campaign and ad reports provide a complete picture of how, where, and when people are most likely to engage with your brand. Once you determine a goal for your marketing combo, you can use the data in your reports to make adjustments and improve your strategy.

Ready to build your marketing combo? Let’s get started.