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Guess Less, Sell More

Grow your revenue by up to 88%* with predictive segmentation tools that help take the guesswork out of your email marketing.

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Convert with Automations

Laptop shows Customer Journey Builder’s automated workflow with discount and reminder emails to abandon cart shoppers.

Send the right message at the right time to convert more customers.

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Optimize with AI & Analytics

Mobile app showing a marketing campaign’s performance analytics, including number of email opens and clicks.

Get AI-assisted suggestions to help make your content more engaging.

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Target with Segmentation

Two small business owners reviewing customer information on a laptop in warehouse.

Boost customer loyalty by predicting the right ones to target.

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Sync with Integrations

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Connect more tools, get more data, save time and make better decisions.

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Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
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Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
Get started
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Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys

  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

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Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates

  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Get started
Mailchimp Recommends

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates

  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Get started
Mailchimp Recommends

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys

  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Get started
Mailchimp Recommends

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
Get started
Mailchimp Recommends

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
Get started
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*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

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Generate up to 4x more orders* with Customer Journey Builder automations

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Convert more customers at scale

Drive more traffic and sales by setting up automations that trigger emails based on customer behavior with our Customer Journey Builder.

Learn more

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Discover new ways to automate

Get a head start with pre-built journeys that help you cross-sell your products, recover abandoned carts, re-engage existing customers, and win new ones.

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Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Keep your emails relevant and your brand growing

Deliver personalized emails based on their buying behavior, survey responses, chat interactions, and support tickets to promote loyalty and growth.

Work with a trusted industry leader

Keep customers ready to buy with engaging content

  • Learn how your emails compare to the top-performing campaigns in your industry and get data-driven suggestions for improving your copy, imagery, and layout.

    Learn more

  • Our Creative Assistant will help you stand out by using AI to create custom designs for your brand.

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Get up to 88% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Mailchimp will help you focus on your most loyal and valuable customers.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Predict who’s likely to buy again

Create segments of customers based on their lifetime value and likelihood to purchase.

Learn more

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

Build customers for life

Use our intelligent predictions to tighten your targeting strategy, strengthen customer relationships, and drive repeat sales.

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"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."

Museum of Contemporary Art Denver, Kelly O’Connell, Senior Design & Marketing Manager

Bring in more data, drive more growth with our integrations

View all 300+ integrations

*Disclaimers

  1. #1 email marketing and automations platform: Based on December 2023 publicly available data on competitors' number of customers.
  2. Generate up to 4X more orders with Customer Journey Builder automations based on orders generated through user's connected stores with automations versus when they used bulk emails.
  3. Get up to 88% more revenue based on emails sent with predicted segments against non-predictive segmented emails for users with connected stores only. Standard or Premium Plan only.

Availability of features and functionality varies by plan type. For details, view plans and pricing.