Types of Email Templates
Whether you're an expert or just starting, Mailchimp has an email template for you. Learn about different types of templates and how to pick one.
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A campaign is a marketing message that you share through email, ads, or some other channel. In Mailchimp, a regular email is a bulk email campaign sent to many contacts at once. When you create a regular email, you’ll use a checklist-style campaign builder to add recipients, choose your settings, and design your content.
In this article, you'll learn how to create and send a regular email campaign in Mailchimp.
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Here are some things to know before you begin this process.
To create a regular email, follow these steps.
This will take you to the builder, where you’ll choose your settings and design your content.
Our email builder is designed to let you work on the different parts of your email in the order you choose, and review everything at once before you send.
There are four main things to do before you can send.
As each task is completed, a checkmark will appear next to the corresponding section.
You may also want to review your tracking options and other settings.
To choose your recipients, follow these steps.
To send a campaign to a one-off custom segment within your audience, follow these steps.
You can exclude contacts from receiving a campaign by using the segment builder. To exclude a specific segment, use the opposite of the modifier that would be used to include that segment.
For example, a segment that only includes those who joined your audience via your Hosted Signup Form would be built as Signup Source | was | Hosted Signup Form.
If you want to exclude all contacts who joined via your Hosted Signup Form, then your segment would be built as Signup Source | was not | Hosted Signup Form.
To set your from name and from email address, follow these steps.
To set your subject line and optional preview text, follow these steps.
Whether you're an expert or a novice in email marketing, Mailchimp gives you tools to design beautiful campaigns. You can choose to work with the new inline email builder or use our drag-and-drop classic email builder.
To design your email, navigate to the Content section and click Design Email.
If you haven't before, choose whether you want to work with the New Builder or Classic Builder. Here’s an overview of each option.
After you choose the same email builder twice in a row, it will become the default builder. You can manually set or change your default email builder in your Account Details. To switch builders, check out Switch Your Default Email Builder.
Note
For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.
When you create a regular email, we enable certain tracking options by default. This includes open and click tracking, as well as e-commerce tracking if you have a connected online store.
To edit your tracking options, follow these steps.
You can also choose to manage subscriber replies with your Mailchimp Inbox, and auto-convert embedded videos. To learn more, check out these articles.
After you’ve completed the To, From, Subject, and Content sections of the email builder, you should see a green checkmark next to each. That means your regular email is ready to send immediately.
If you have a Mailchimp Standard plan or higher, you can also schedule your email. To change your plan type, visit the plans page in your account.
If you're ready to send the email to your subscribers, click Send. Then, in the Review Your Campaign modal, click Send Now to confirm your send.
Your email is on its way!
Note
Your email can't be stopped or edited after it's sent. However, Premium accounts have the option to cancel sending for emails with more than 10,000 recipients after they've begun sending.
You’ve sent a regular email in Mailchimp. Nice job! Now, you can view your report to watch the data roll in. To learn more, check out About Email Campaign Reports.
When you’re ready to create your next email, you can also add a social post to your email to coordinate multiple marketing efforts at the same time. To learn more, check out Publish a Social Post When You Send an Email.
Paid plans can A/B test to learn more about contacts’ preferences or schedule an email to send at a later time. To change your plan type, visit the plans page in your account. To learn more, check out these articles.
If your email doesn’t send as expected, take a look at some of these troubleshooting resources. You can also search our guides and tutorials for other topics you want to learn about.
Troubleshooting Your First Campaign
Resolve the Default Text Content Alert
Technical Support
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Whether you're an expert or just starting, Mailchimp has an email template for you. Learn about different types of templates and how to pick one.
Plain-text campaigns send simple, no-frills emails with no images or text-formatting. Learn how to build and send a plain-text campaign.