Templates vs. Campaigns
It's important to understand the difference between Mailchimp's email templates and email campaigns. Learn more about when to use each.
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When you design a regular email that you’d like to reuse, you can save it as a template. Save as many templates as you’d like for your future marketing needs.
In this article, you'll learn how to save and use an email template, and how to organize them using folders.
Here are some things to know before you begin this process.
To save a draft email design as a template in the new builder, follow these steps.
Great job! Your new template will appear on the Templates page. You can also access it under Saved Templates when you create a new email.
To save a draft email design as a template in the classic builder, follow these steps.
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Your new template will appear on the Templates page. You can also access it under Saved templates when you create a new email.
After you save your template, you can use it to create a new email.
To use a saved template when creating a new email with the new or classic builder, follow these steps.
You can also choose a saved template from the Email templates page. Depending on which builder the email was originally designed in, you’ll create the email in the new builder or classic builder.
To choose a saved template from the Email templates page, follow these steps.
That's it! Now you can use your saved template to speed up your process and reach your audience.
To edit your template, follow these steps.
To preview your template, follow these steps.
Use folders to organize your templates. Whether you've already used a template or you’re working on a draft, you can move it in and out of the folders you've created.
To create a template folder, follow these steps.
To move your templates into a folder, follow these steps.
To edit your folder name, follow these steps.
On the Templates page, click the Folder drop-down, then click Edit Folders.
To delete a folder, follow these steps.
Contact-specific merge tags and dynamic content won't be activated in test emails. We recommend that you first create an email from your template and preview the email with the Enable live merge tag info slider toggled on. You can also send a live email to a small test segment of your audience.
To send a test email with your template in the new builder, follow these steps.
To send a test email with your template in the classic builder, follow these steps.
After you’ve created your template, you can quickly share your template with other Mailchimp account holders without having to export or import the template's HTML code.
You may wish to replicate a template to create a new template with the same layout and content. This way, you can test new designs and keep the original copy.
You have the option to export your template HTML. Use the export file to edit the HTML code of the template, or upload the template to a different Mailchimp account.
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It's important to understand the difference between Mailchimp's email templates and email campaigns. Learn more about when to use each.