If you’ve got a small business, there’s no wrong time to send some extra love to the people who matter the most—your customers. Whether it’s throwing a party in their honor or adding an extra smile (and maybe a promo code) to that customer service, we’ve got some fun ideas on how to show them a little gratitude throughout the year.
Throw a party
Hosting a customer appreciation party can be a fun opportunity to interact with (and say thanks to) clients and customers in a face-to-face setting. You could rent out an event space for a large-scale get-together, hold a quarterly meetup at a local restaurant or coffee shop, or just invite folks out to your brick-and-mortar for some snacks, fellowship, and product giveaways. The timing, location, and guest list are all completely up to you, so focus on creating a memorable experience that delights your customers and lets them know how much they’re appreciated.
Treat your VIPs
If you’re using Mailchimp’s best customers automation, chances are you already know who your top shoppers are, not to mention which products they’re most excited about. Reward that devotion to your brand by offering exclusive discounts, surprise flash sales, or even free gifts with purchase. Not only is it a great way to show your appreciation, it can help you build a stronger relationship with your customers, too. In fact, according to a 2019 Merkle survey, 61% of consumers think surprise gifts and offers are the most important way a brand can interact with them.
Send a holiday card
Sure, we live in a digital age, but try taking a step back from your screens to give thanks the good ol’ fashioned way. Even in a world of highly advanced technology, 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Send a friendly greeting, a fun staff photo, or a special offer to make it worthwhile. Your customers will appreciate the fact that you’re trying to make a real, tangible connection.
Raise the customer service stakes
Poor customer service can affect your bottom line. Businesses—small and big—are losing more than $75 billion a year due to subpar interactions between staff and customers. Don’t be that company. Now is a good time to come from behind the small-business-owner curtain, and turn your correspondence up a notch.
It can be as simple as taking a more proactive, frequent approach to responding to email inquiries, comments on social media, or general feedback from your customers. Does someone else typically handle your marketing strategy? That’s fine, but try introducing yourself to ensure that you and your staff are staying in touch with the folks keeping your business dreams alive.