Data Stories
Performance tracking is key to successful marketing. We crunch the numbers on what works, what doesn’t, and why.
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Single Email or Series? Choosing the Most Effective Automation for Your Business
Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.
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Identifying the Most Profitable Automations for E-Commerce Businesses
We analyzed the data of 150,000 businesses that use Mailchimp to learn how much revenue each automation type has generated.
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Impact of Mobile Use on Email Engagement
Click rates vary by device, link placement, design responsiveness.
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Subject Line Comparison
The best and worst open rates in Mailchimp.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
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Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
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Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
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The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.
