E-commerce Automations
Take the work out of marketing by sending welcome emails, follow-up emails, and more—automatically.
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Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
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What Is Retargeting?
If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you?
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Selling in Email Happens Through Stories
We connect with Paul Jarvis, creator of Fixtail and owner of Chimp Essentials, to learn more about how storytelling plays a key role in email marketing.
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Exploring Abandoned Cart Strategy with Topo Designs
Topo Designs includes promo codes in their abandoned cart campaigns to increase average order value and drive sales.
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Combining Abandoned Cart Messaging and Personalized Product Recommendations
If you’re reminding a customer about something they forgot to buy, take the opportunity to suggest other things they’ll probably like to buy, too.
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Identifying the Most Profitable Automations for E-Commerce Businesses
We analyzed the data of 150,000 businesses that use Mailchimp to learn how much revenue each automation type has generated.
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Single Email or Series? Choosing the Most Effective Automation for Your Business
Take a closer look at data from 150,000 businesses that use Mailchimp to compare single and multiple-email automations and learn which yields better results.
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How to Identify Your Best Email Automation Triggers
Discover the highest-value triggers for your automations and increase the response you get from your marketing activity.
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Customer Retention Through Automation: A Case Study
Learn how Vital Agency worked with their client, Blue Water Mortgage, to deal with a shifting market and helped them refocus and shape their overall communication strategy.
