Email Marketing
So many tools, so much to sell. Why not start with a simple email?
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How Bee’s Wrap Calls Customers to Action
Bee's Wrap motivates their customers with strategic emails and inspiring calls to action.
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Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
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Simplify, Simplify, Simplify with Fjällräven
Fjällräven's overall mission to create beauty and function has made its way into their emails. Here’s how they did it.
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Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, realized that she wanted to write, she didn’t think it was a viable career option. But today, she's anything but a hobbyist.
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Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
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Pass, Block, Tackle: A Case Study in Automation
Email automation plays a crucial role in how Gauge Interactive helps its e-commerce clients drive revenue and delight customers.
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Thirteen Pro-Tips for Email Design
We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.
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The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?
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Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
