Launching a Business
Navigating the uncertainty of starting a business? Stop and get directions here.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
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Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.
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Confused by marketing acronyms? You’re not alone
Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.
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Marketing Lingo Crash Course
Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life
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Competitor Analysis: What It Is and How to Conduct One
Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.
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Cortney Gusick
After losing her father, Cortney Gusick left Silicon Valley and is now transforming the deathcare space from a toxic industry into something more environmentally friendly, through Pāhiki eco-caskets.
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Efrem Fesaha
For 6 years, Efrem Fesaha hid his Eritrean identity to fit into a stifling corporate industry. After a trip to his homeland , an idea to build a coffee shop rooted in Eritrean tradition began to percolate.
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Gretchen Bayless
After 25 years of countless doctors, Gretchen Bayless was diagnosed with Lyme disease. Once diagnosed, she decided to regain her sense of independence and start Roamerica, a campervan rental company in the Pacific Northwest.
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Tara Chapman
After years of traveling the world as a CIA operative, Tara Chapman gave it up to be closer to her mom in Texas. Upon returning home, she tried her hand at beekeeping, which eventually turned into Two Hives Honey.
