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Launching a Business

Navigating the uncertainty of starting a business? Stop and get directions here.

  • Topic Explainer

    Competitor Analysis: What It Is and How to Conduct One

    Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

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    Cortney Gusick

    After losing her father, Cortney Gusick left Silicon Valley and is now transforming the deathcare space from a toxic industry into something more environmentally friendly, through Pāhiki eco-caskets.

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    Efrem Fesaha

    For 6 years, Efrem Fesaha hid his Eritrean identity to fit into a stifling corporate industry. After a trip to his homeland , an idea to build a coffee shop rooted in Eritrean tradition began to percolate.

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    Gretchen Bayless

    After 25 years of countless doctors, Gretchen Bayless was diagnosed with Lyme disease. Once diagnosed, she decided to regain her sense of independence and start Roamerica, a campervan rental company in the Pacific Northwest.

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    Tara Chapman

    After years of traveling the world as a CIA operative, Tara Chapman gave it up to be closer to her mom in Texas. Upon returning home, she tried her hand at beekeeping, which eventually turned into Two Hives Honey.

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    Chih Lin

    Chih believed he could find his American dream in the oil and gas industry. Upon realizing he was unable to be himself at work as a gay, Taiwanese immigrant, Chih quit his job and started Dumpling Dudez with his husband, Mike.

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    Kelly Carlisle

    Working in the Navy fulfilled Kelly Carlisle’s dream of becoming a hero. Upon returning to Oakland, she became a local hero in the fight against food apartheid through her organization Acta Non Verba.

  • Topic Explainer

    How to Market Your Business — A Small Business Growth Guide

    Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.

  • Topic Explainer

    How to Start an E-Commerce Business – A Complete Guide

    There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.