Automate your marketing
Mailchimp’s marketing automation tools will streamline your communication process, so you can personalize the buying experience for customers and provide them with relevant content at exactly the right time.
Using the same powerful segmenting, scheduling, and design tools you’re accustomed to in Mailchimp, you can create a targeted email—or a series of emails—that automatically send over a period of time when triggered by specific criteria, like a date, event, or customer activity. And since each email in an automation can have its own unique trigger, you have the flexibility you need to build automations that address the needs of your business.
In this section, we’ll cover the powerful automations available for e-commerce businesses, but for a full rundown of everything you can do with Mailchimp marketing automation, visit our Getting Started with Marketing Automation guide.
Our selection of preset automations options cover a range of different industries and events, including a handful of automation types that have been specifically designed to help e-commerce businesses. Here are just a few of the things you can do with automations:
Welcome first-time customers. Send a series of welcome emails to folks when they make the first purchase from your store. Introduce them to the other products you offer, or add an incentive to encourage future purchases.
Reward your best customers. Send special discounts, offers, or sale announcements to thank your most loyal customers for their patronage and support.
Send a product follow-up message. Follow up with customers who show an interest in a certain category or buy a specific product. Ask for feedback, provide helpful usage instructions, or promote related items.
Re-engage lapsed customers. Reach out to customers who haven’t made a purchase in a while, and encourage them to check out your new items
Shopping cart abandonment is a common occurrence—research has shown that two-thirds of shopping carts are abandoned before a purchase is completed—but that doesn’t mean the customer is no longer interested in buying your products. Our abandoned cart automation allows you to give customers the incentive they need to return to your store, so you can recapture sales and generate more revenue. In fact, our data shows that Mailchimp users earn 12% more email-generated revenue when they send abandoned cart messaging.
When you connect your Shopify, Magento, or WooCommerce store to Mailchimp, you can use our abandoned cart automation to automatically remind customers what they’ve left behind and give them a reason to return to your store and make a purchase. You can even add product recommendations to suggest other products they’ll love, too. It’s a great way to keep your products (and business) fresh in the minds of your customers, and improve your bottom line in the process.
Our order notifications tools allow you to design, send, and track all of those notifications you need to send customers—like order confirmations, invoices, shipping confirmations, refund confirmations, and cancellation confirmations—directly through your Mailchimp account.
Create a delightful, cohesive experience for your customers from cart to checkout and beyond by customizing order notification emails with logos, colors, and fonts that match the look and feel of your brand.
Add a personalized message to thank customers for their purchase or provide them with follow-up instructions, and include a product recommendations block to suggest other relevant items right after they’ve completed their purchase.
Advertise with Mailchimp
Mailchimp has the tools you need to create beautiful email campaigns, but we can help you with other aspects of your marketing, too. No matter what type of products you sell, Mailchimp can help you create an integrated marketing campaign for your business.
Facebook is an important channel for online sellers, and our powerful Facebook Ad campaigns make it easy to create beautiful single-image or carousel ads directly from your Mailchimp account with no additional fees; you’ll pay the same as you would if you purchased ads through Facebook. In just a few simple steps, you can use the customer data you already have to promote your business, grow your audience, and sell more stuff. And, when you connect your store to Mailchimp, we’ll track your ad’s revenue, products sold, and customers acquired, too, so you can learn which ads make you more money and result in more new customers.
Instagram, the popular photo-sharing app, offers marketers a unique opportunity to reach an audience, showcase products, and build relationships in a creative, visual way. Instagram Ad campaigns in Mailchimp are ideal for brand awareness campaigns, and the perfect complement to direct-response, conversion-based campaigns on channels like Facebook or email. In just a few clicks, you can create beautiful single-image or carousel ads and use your customer data—along with Facebook’s powerful targeting tools—to connect with your audience and expand your reach. After running your ad, we’ll close the loop for you with thorough engagement and ROI reports so you can track your performance and see what’s working.
Analyze your data
Mailchimp offers insightful tracking and reporting, along with a comprehensive account dashboard that’s full of data to help you monitor growth, revenue, engagement, and more. Review your results after each campaign to find out what resonated with your audience and what didn’t, and then put what you’ve learned to work for you in future campaigns.
Once you’ve connected your store and start sending campaigns, we’ll fill your account dashboard with important performance and engagement data so you can get a high-level look at how you’re doing from the moment you log into your Mailchimp account. On the account dashboard, you’ll find:
E-commerce performance. We’ll track the revenue and orders that your Mailchimp campaigns and automations are generating, along with your total store revenue and progress over time.
Audience growth. We’ll show you how many people have joined your audience, along with a graph so you can see the effectiveness of your various signup sources
Email engagement. We’ll show you how many people have opened and clicked your emails, along with the number of customers who have added items to their cart or completed their purchase.
Your account dashboard will also contain actionable tips and product news that have been tailored to your account usage. We’ll suggest actions you can take and features to try that will help you improve engagement and get the most out of your marketing.
The account dashboard can give you a high-level overview of your performance, but for a deep dive into key stats—like engagement, unsubscribes, social activity, and e-commerce data—visit the Reports page in your account. In just a few clicks, you can review the performance of your campaigns and automations, see which of your products or services are the most popular, measure ROI, and discover engagement trends.
In the e-commerce section of your reports, you’ll find the total sales generated by the campaign, total number of conversions (orders received), and a breakdown of each subscriber’s purchases. You can track sales from a click in your campaign all the way to purchase. This lets you see which customers make a purchase—and what they buy—after opening your campaign. And if your campaign includes products from multiple connected stores, you can even filter purchase data by store.
A/B Testing reports
A/B Testing reports are similar to your regular email campaign reports, but they also provide insight into how each combination of your email performed in terms of opens, clicks, sales, and more. Use this data to learn more about the preferences of your customers and optimize your marketing going forward.