Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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Blogging 101: Starting a Blog for Your Brand
Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.
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UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
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Image File Types: Everything You Need To Know
Image files types have come a long way since the advent of the digital revolution. From standard JPEGs to lossless PNGs, there are many image files to choose from today.
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Web Design 101: A Guide to Website Footers
Website footers serve many purposes and benefits for business, no matter the size of their audience. Here’s everything you need to know about this underutilized feature.
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What Is a Keyword? | Keyword Definition | Mailchimp
Learn what an SEO keyword is, why keywords matter, and how to prioritize your keywords with this guide.
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What Is a Dropdown Menu and How To Create One for Your Website
Without a dropdown menu, your website would look cluttered and overwhelming, deterring potential customers. Learn how to make a dropdown menu for your site.
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HTML, CSS and Javascript for Beginners
HTML and CSS are critical in the website building process, but where does Javascript fit in? Here’s everything you need to know about these programming languages.
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Data Tracking: Learn to Make Data-Driven Decisions
Data tracking enables companies to make smart, data-driven decisions. Read this to learn more about how data tracking can help your business.
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E-Commerce Marketing: Effective Strategies & Tips
With e-commerce marketing, you can bolster your company’s online presence. Read this to learn how to create an effective e-commerce marketing strategy.
