Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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What Is A Subheading and Why Are They Important?
Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.
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Guide on How to Start a Retail Business | Mailchimp
Looking to start a retail business? Review our guide on how to start a retail business here.
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Traditional Marketing vs Digital Marketing – Which To Prioritize?
Is there still a use for traditional marketing in today’s world? If you need help choosing the best marketing strategy for your business, here’s what you need to know about digital and traditional marketing.
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How to Run Facebook Ads in 7 Steps
Running Facebook ads can be a cost-effective way to reach a large audience. Learn how to run Facebook ads in 7 steps with this useful guide.
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Navigation Menu: A Guide to Optimize Website Navigation
A good navigation menu is key to improving the user experience. Learn how a navigation menu can help your website with this guide.
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See Business Growth With Existing Customers | Mailchimp
Business doesn't always have to be about finding new customers. Targeting existing customers is a way to build a loyal base for efficient sales.
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What Is Customer Retention? Overview and Strategies to Help You Improve
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
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Content Strategy: Why You Need It and How to Craft It | Mailchimp
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
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Online Shopping Cart: What It Is & How It Works | Mailchimp
E-commerce shopping carts promote sales and give insight into your customers. Learn what to look for in yours.
