Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.
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How to Consistently Write Content for Your Small Business Blog
A framework to help small business bloggers consistently create content that helps them achieve their business goals.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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Crafting Better Automated Emails
Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.
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Trial and Error: A Copywriter’s Journey
Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.
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15 Ways to Win at Writing Email
There is nowhere on the internet more intimate than our inboxes. In talking with Copy Hackers co-founder Joanna Wiebe, this truth revealed itself again and again.
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Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, realized that she wanted to write, she didn’t think it was a viable career option. But today, she's anything but a hobbyist.
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How to Achieve Empathetic Automation
Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.
