Voice & Tone
Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.
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Crafting Better Automated Emails
Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.
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How to Fix Your Broken Newsletter
Your first attempt at newsletters won't be the best. To help you regain your footing, we talked to an agency that’s been there, done that — and tried again.
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Trial and Error: A Copywriter’s Journey
Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.
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15 Ways to Win at Writing Email
There is nowhere on the internet more intimate than our inboxes. In talking with Copy Hackers co-founder Joanna Wiebe, this truth revealed itself again and again.
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Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, realized that she wanted to write, she didn’t think it was a viable career option. But today, she's anything but a hobbyist.
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How to Achieve Empathetic Automation
Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.
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How To Build Your Brand Voice
We've learned that like anything else, writing takes practice.
