Voice & Tone

Every brand has a personality. Learn to how find your voice—and strike the right tone with customers.

  • Topic Explainer

    Confused by marketing acronyms? You’re not alone

    Sometimes, looking at a marketing document is a bit like looking into a bowl of Alphabet soup. We’ve decoded some of the most common marketing acronyms, so you’re no longer guessing what terms like CTA, CRM and WOM mean.

  • Topic Explainer

    Marketing Lingo Crash Course

    Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life

  • Topic Explainer

    Marketing Talk 101

    Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

  • Business Tips

    Everything you need to know about... writing product descriptions

    If you’re selling products online, then you need to be able to sell them with words – but without writing an essay. Writing informative and compelling product descriptions is a mixture of art and science.

  • Business Tips

    Be clever with your marketing

    Vollebak is a brand that makes what it calls ‘clothes from the future’. Steve, who set up the company with his twin brother Nick, explains why having a truly unique product can help avoid spending on social ads and drum up good press.

  • Business Tips

    A practical guide to refreshing your brand

    We dig into the steps you can take to subtly give a facelift to what you’re putting out.

  • Business Tips

    Get Your Clients’ Brand Voice Right

    Should you be adjusting your brand voice for a post-pandemic world? Our Chief Communications Officer offers branding strategies and tips on how to write with style and purpose in 2021.

  • Business Tips

    Courier Workshop episode 2: Tone of Voice

    When it comes to building a brand, one critical aspect is often overlooked: tone of voice. We speak to two communication managers at two very different companies about how they apply it to their businesses – and get some tips on how you can develop your own.

  • Business Tips

    What's in a name?

    At first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. Here are the basic elements to consider.

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