This holiday season, are you looking for a recipe to grow your business rather than fill your pantry? We cooked up 2 dynamic holiday marketing strategies that will help you reach more people, get more sales, and keep the momentum moving into the New Year.
1. Run a special holiday sale for your best customers
Is there any tradition more festive than a holiday sale? It’s a great way to generate more revenue, but perhaps more importantly, it can be a great way to thank your best customers. For quick and easy success, try hosting a sale exclusively for customers who were loyal all year long.
Time: 30 minutes
Ingredients
Directions
Build a landing page with a promo code. Begin by creating a branded landing page for free. Include information about your business, as well as your best product photography. Place a promo code in a prominent area of the page to entice shoppers.
Identify your audience. If your store is connected to Mailchimp, you can find your best customers in a few different ways. Choose to identify people who purchased something recently, spent a specific dollar amount, or are most likely to click on your campaigns.
Design an email to your best customers. Once you’ve selected your audience, you can design an email that directs them to your landing page where they’ll find the exclusive promo code.
Turn on the best customers automation. With the email and landing page ready for action, turn on the automation and start sending your loyal fans straight to your sale.
2. Grow your audience with holiday shoppers
This recipe is an old favorite that’s especially useful during this season, because it gives you a way to turn people who are holiday shopping online into loyal fans. And with 32 days between Thanksgiving and Christmas this year (the longest possible gap between these 2 days) there’s extra time to turn online shoppers into followers. Draw people in with an enticing Facebook ad, capture what you need to know about them with a customized pop-up form, and grow your audience.
Time: 50 minutes
Ingredients
Directions
Design your pop-up form. Think about what you’d like to know about the new people in your audience, and include fields for them to provide that information. Use your best photos, brand elements, and these design tips to make the form effective.
Put your pop-up form on your site. If you connect your site to Mailchimp, you can publish your form in one click. Otherwise, you can paste the code for the form into your site’s HTML. You can even choose when you want the form to show up on your site.
Target people like the ones in your audience. Using the data collected automatically in your Mailchimp account, you can create an ad targeted to people who share interests, behaviors, and demographics with the people in your audience currently.
Build a Facebook ad. You want to create an ad that does more than look good—you need it to lead to conversions. Aside from including your website’s URL (where they’ll find your pop-up form), you’ll want to use the right images to make them click.
Set your budget. The budget you set for your ad is the maximum amount you’re willing to spend on it. So select the right amount for you (it can be as little as $5). But keep in mind that you’ll only get charged for each person who clicks the ad.