Put your audience at the heart of your marketing
Our Marketing CRM tools help you turn audience data into insights that guide your campaigns and drive better results.
Build better relationships
Our tools make it easy to get to know your audience, so you can shape campaigns around them from start to finish.
SIGNUP FORMS
Grow your audience with signup forms
Collect the data you need to send your customers personalized, relevant content.
AUDIENCE DASHBOARD
Know who to talk to
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.
SEGMENTATION
Send the right messages to the right people
Our segmentation tools make it easy to send campaigns that matter to your audience.
Connects to your tools
Seamlessly pull in contact information and behavior data from some of our most popular apps—in just a few clicks.
All the ways to know, reach, and grow your audience
Know your contacts
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Audience dashboard
Get a holistic view of your audience and start sending targeted messages.
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Contact profiles
Learn about the people behind your data with in-depth profiles for each member of your audience.
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Marketing CRM tools
See all the tools that help you get to know your audience and find new ways to market to them.
Reach the right people
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Pre-built segments
We’ll create actionable segments within your data so you can quickly launch campaigns.
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Tags
Use custom fields to organize your contacts so you can send messages that matter.
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Behavioral targeting
Trigger messages based on real-time user behavior with your website, campaign or app.
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Predicted demographics
Get to know your customers so you can send personalized campaigns.
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Mobile app
Get real-time performance updates, and next steps you can take with 1 click.
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Predictive commerce insights
We’ll help you predict future purchase behavior so you can drive more sales.
Grow your audience
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Signup forms
Grow your audience with forms you can share or add to your site.
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Landing pages
Easily create beautiful pages that drive purchases and signups.
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Social posts and ads
Connect with fans, and find new ones, with organic posts and targeted ads.
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Business card scanner
Collect and organize contacts as you meet them with our business card scanner.
On average, segmented campaigns have 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.
"With automated emails built in Customer Journey Builder, Mailchimp customers see significant increases on average compared to bulk email."
44% increase in open rates
127% increase in click rates
What's new in Mailchimp?
Spend less time creating emails and reports—and accelerate growth—with our advanced new marketing features.
Keep pushing forward. We've got your back.
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Award-winning support
Get answers when you need them from our team and marketing resources.
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Explore apps
300+ app integrations
Connect your favorite apps to send more targeted campaigns.
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Expert guidance
Work with a Mailchimp partner to take your marketing to the next level.
Better audience insights, better conversations
Ready to grow your business? Get started with a free plan.