Looking for help with your list?
Mailchimp lists are now called audiences. They include the same data and functionality as before, along with valuable new insights about your contacts. As we introduce this change over time, you’ll notice fewer places where we still say list. Learn more about this change.
Mailchimp offers three pricing plans: Forever Free, Monthly, and Pay As You Go. Our Monthly Plan is ideal for frequent senders who have outgrown the Forever Free plan, or who want to use paid features to better engage their contacts.
In this article, you'll learn about the Monthly Plan and how it works.
Someone who has opted in to receive your email marketing campaigns. Also referred to as a subscribed contact. Mailchimp also stores your unsubscribed, non-subscribed, and cleaned contacts, but they are not included in your total subscriber count.
Someone who was opted in to receive your email marketing campaigns, but isn't currently.
Someone who has interacted with your online store, but hasn't opted in to receive your email marketing campaigns.
A non-deliverable email address. Hard bounces, as well as repeated soft bounces, become cleaned addresses.
A one-to-one email triggered by a contact's behavior. Receipts, shipping confirmations, and password resets are examples of transactional emails.
Each email sent to an individual subscriber counts as one send. For example, one campaign sent to 2,000 subscribers equals 2,000 sends.
The Monthly Plan comes with a set of features exclusive to paid plans, like advanced forms and Timewarp.
Here are some examples of paid features that come with a Monthly Plan.
|Collaboration and Testing||Advanced Customization||Data Tools|
|• Inbox Preview shows you what your email will look like in more than 25 different email clients.|
• Conversations lets you view and respond to contacts' replies to your email campaigns from inside your Mailchimp account.
• Chat support gives you one-on-one access to Mailchimp support agents.
|• Advanced forms allow users familiar with custom coding to get creative with Mailchimp's hosted signup forms and response emails.|
• Timewarp schedules campaigns to go out at a specific time in different time zones.
|• Predicted Demographics uses data science to predict the gender and age of your contacts. This Mailchimp Pro feature is also available to paid users who connect their store to Mailchimp.|
• Social Profiles gathers social data about your contacts.
• Customer Lifecycle Stages help you market to your contacts based on where they are in their customer journey.
• Address Finder checks your audience and provides Mailchimp with missing addresses for postcards.
• Lookalike audience finder helps you send postcards to people who aren't in your Mailchimp audience yet, but who have a lot in common with your existing contacts.
How Monthly Plans Work
Mailchimp's Monthly Plan is designed for users who have more than 2,000 subscribers and send at least once a month. It's also a great option for users who have fewer than 2,000 subscribers but send frequently or want access to paid features.
If you have 52,000 subscribers or fewer, monthly billing is based on your total subscriber count, and you can send unlimited email campaigns. Mailchimp automatically adjusts your billing tier as your audience grows and shrinks, based on your highest subscriber total across all audiences over the previous billing cycle.
If you have more than 52,000 subscribers, you are considered a high-volume sender, and monthly billing is based on both your subscriber count and send volume. Your send limit equals 12 times the maximum number of subscribers in a tier.
Any time you exceed your send limit, you'll automatically rise to the appropriate pricing tier. Any attempted campaign send counts toward your limit, including emails that bounced or were stopped due to compliance review. We also count recurring campaign sends, such as automation and RSS emails toward your send limit. Signup form response emails do not count toward sends.
Mailchimp treats each audience in your account as a completely separate entity, and counts each subscriber toward your total subscriber count. Duplicate subscribers are included in your total subscriber count. For example, if a subscriber's email address appears on three different audiences, it is counted three times.
Unsubscribed and non-subscribed contacts will count toward your monthly bill if they’ve received a transactional email in the past 30 days. If one of these contacts receives an email, your total subscriber count will increase. However, we will only count a transactional recipient once per billing cycle no matter how many emails they receive, or how many audiences they're in.
Monthly Pricing Tiers
To see a complete chart of Monthly Plan pricing tiers and send limits, check out our Pricing page.
Billing occurs on the same day each month, based on the date that you started the Monthly Plan. To receive a lower monthly billing rate, maintain a lower pricing tier's subscriber count or sends total for an entire billing cycle. The lower rate will appear on your next bill.
Monthly Plan users can pause the billing on an account up to two times per year. This ends your monthly billing cycle and disables sending privileges, and will also pause sending for automations and RSS campaigns. However, it leaves your account open so you can continue to edit your campaigns, templates, and audiences, and view your reports. When you're ready to unpause your account, we'll ask you to choose a plan that meets your sending needs before we reactivate sending. The date that you unpause your account will be the new monthly billing date.