Increase your revenue potential by connecting Your Lightspeed store to Mailchimp
Lightspeed is a point-of-sale and e-commerce software provider. They help entrepreneurs work smarter, make data-driven decisions, and create the best possible experience for their customers. With this integration, you can connect your Lightspeed store to Mailchimp to sync customer and order data to create marketable audiences you can send targeted campaigns to.
When you connect your Lightspeed store to Mailchimp, you unlock features that can help you increase revenue and drive conversion. Mailchimp’s all-in-one platform makes it easy to build and execute multi-channel marketing campaigns that drive results.
Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships with your customers with content that means something to them.
With a connected store, you bring your ecommerce and marketing data into one centralized place. This allows you the ability to understand the ROI of your marketing efforts so you can best optimize your marketing strategy.
Generate personalized suggestions based on the purchase history of your customers with built-in product recommendations. Then, use abandoned cart emails to automatically follow up with people who leave your store without completing their purchase. The purchase likelihood tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.
Our Marketing CRM tool is essential in helping you build and manage customer relationships. Organizing your audience into tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.
Mailchimp’s Facebook and Instagram retargeting ads helps you remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers’ attention and increase conversion with customers who were once engaged with your products and brand. Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers’ attention.
Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what's working and what could improve.
Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria. And with the Customer Journey Builder tool, you can automate your customer’s journey to deliver relevant content based on behaviors and interactions.
If you have questions about the Mailchimp for Lightspeed integration, our friendly support team is available to paid account users 24 hours a day, 7 days a week.
