Austin Woodall always wanted to be an artist. And in a way, he is. But instead of oils and pastels, his medium of choice is email.
It’s not glamorous work by many designers’ standards, but Woodall finds the challenges of email design fascinating and flat-out inspiring. And he’s made it something of a personal mission to take email design to a higher level.
“A lot of email design when I started out was bland and lackluster,” he says. “I wanted to push it as a medium and an art form. Email definitely needed a makeover.”
In our conversation below, Woodall talks about how he started his own small email design revolution by putting brand experience first — and why email remains his first design love, even after moving on to web and digital product design.
How long did it take for you to embrace email as a medium?
It’s true that, in the beginning, it wasn’t the most exciting work in the world. Email design and development usually gets dumped on some poor developer. But I came to love it. It’s great — basically, you just take web and then you strip out all the cool stuff.