Move toward big goals one step at a time
Training for a marathon is methodical. And quite often, as in business, getting started is the hardest part. Nick recommends overcoming the initial intimidation by breaking a big goal into much smaller ones.
"I would joke that when I started running, I struggled to get to the next mailbox," he says. "I think businesses struggle with the same exact thing. There's a potential to overthink what you're going to do, when you just really need to get out the door and start."
As an agency, freelancer, or business of any kind, it's productive to keep your eyes on a lofty ambition, but it's easier to get started if you're moving toward something attainable.
"Break things into chunks. A marathon is 26.2 miles—so I'm going to run the first 5 miles, then I'm going to focus on the second 5 miles, and when I get to 20, I've only got a 10K to go," says Nick, and the same applies to business.
He also recommends being measured and deliberate about increasing your workload, whether that's in terms of what you offer or how many clients you serve—just the same way you track and increase mileage while training. "One of the rules in running is don't ever increase, on a week-to-week basis, more than 10%. So have some reasonable limit on how fast you pick things up, and that helps you to kind of keep an eye on things and not overdo it," he says.