For too long, when TeesAndTankYou made an online sale, it created a number of headaches for their staff.
After a customer bought any of their spunky hand designed t-shirts, tank tops or enamel pins, the Ohio-based apparel company would respond with an automated order notification containing nothing more than a confirmation of what the customer ordered. This left customers with a lot of questions about their purchase, which had to be answered by the busy staff of only 10 people.
Customers wanted an invoice. They wanted a notification that their purchase had been shipped—and even better, that it was delivered. And when they had a change of heart, they needed easy refund or cancellation confirmations.
For a business of any size, maintaining this kind of contact manually is a chore, and one that often falls to the wayside without the right automations in place.
And by sending plain text on a white background, they were missing an invaluable opportunity to show their personality and to engage their customers—after all, order notification emails have an exceptionally high open rate.
So when TeesAndTankYou discovered that Mailchimp provides a simple, customizable way to tell customers all that they need to know while also driving more business and showing off their brand identity, it was a game-changer.
Match the look and feel of your brand
Order notifications go beyond keeping your customers informed—they’re also an insight into who you are.