Business Tips
A little knowledge can go a long way. Use these smart, simple ways to reach your goals, no matter how big or small.
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Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
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Automating Potential Leads
Author Paul Jarvis describes how he uses automations to take on a constant challenge for any agency or freelancer.
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Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.
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Deliverability for Your Clients
We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.
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How Mailchimp Does Deliverability
Our VP of Operations Joe Uhl talks about what sets Mailchimp apart in terms of operations, delivery, IT, facilities, and office management.
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Measuring Your Performance and Increasing Engagement
Once subscribers have joined your list and start engaging with your email, there’s more to learn and consider.
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Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
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What's Your Email Marketing Plan?
If you don't have an answer to that question, you're in luck: We can help.
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A Special Guest Post from the Founder of Odd Pears
Brock Sykes, CEO of Odd Pears, shares his e-commerce story.








