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How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
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Email Marketing 101: A Beginner’s Guide for Small Businesses
What is email marketing and why does it matter?
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How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Solopreneur Marketing: How To Grow Your Small Business
5 tips to help your small business take steps to get ahead.
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Level Up Your E-commerce with These Advanced Email Marketing Techniques
From segmentation to store integrations, our friends at Aeolidia offer advice on advanced tools you can incorporate into your strategy.
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Dissecting Really Good Email with Lucky Red Pixel
Email is important, but sometimes it’s low on a company’s to-do list, which can cultivate a lot of issues. Florida-based agency Lucky Red Pixel walks us through what it takes to compose a good one—and how to fix common mistakes.
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Does the Perfect Email Template Exist? We Used Data to Find Out.
Accounts that send really good email share 3 things: They tend to use simple layouts, keep their copy concise, and test what they’re sending.
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Email Marketing with Google Ads: The Dynamic Duo
Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.
