Create Your Brand
Your business has a personality, so check out ways to find it and make yourself stand out.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
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How to Build Your Local Search Reputation with Reviews
Online reviews help customers decide which businesses to buy from, but they’re also a key factor for local SEO. Find out how to get more and how to respond to them.
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How to Become a People-powered Brand
Learn how your authentic story can grow your business.
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How Small Businesses Can Get a Handle on Instagram
Learn how to optimize your profile and grow your Instagram presence.
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5 Core Concepts to Define Your Brand
Understand the concepts behind the world’s strongest brands and apply them to your own business.
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The Basics of Branding
Learn what a brand is and how it can help your business.
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Visual Branding and Storytelling
Learn how to connect the visual elements of your brand to your authentic story.
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How Seaweed Bath Co. Increased Sales Using Custom Email Templates
“Listening to our customers, taking what they say, and applying that to our product helped us to really create a line that we’re passionate about.”
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Why You Need Customer Reviews (and the Best Ways to Get Them)
Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.
