Create Your Brand
Your business has a personality, so check out ways to find it and make yourself stand out.
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Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
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How to Create a Unique Selling Proposition
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
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7 Steps for Establishing Your Voice and Tone Guidelines
These tips will help you create a consistent, recognizable voice for your brand.
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Marketing Mix and The 7 Ps of Marketing
The thoughtfully designed blend of strategies and practices a company uses to drive business, using the “7 Ps” of marketing—product, price, promotion, place, people, packaging, and process.
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How to Promote Your Small Business Blog
Over 20 ways to increase traffic to your blog.
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How to Make Your Brand Stand Out
Mailchimp's in-house expert explains what you need to set your small business apart.
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How to Use Images in Your Small Business Blog Posts
Learn how to find and use images that strengthen your posts—and your business’s visual style.
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How to Consistently Write Content for Your Small Business Blog
A framework to help small business bloggers consistently create content that helps them achieve their business goals.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
