Effective marketing means getting the most out of your online presence. But staying connected across multiple social media accounts, websites, management systems, and more apps can be a tall order when there’s a business to run.
Folding your business tools and web services directly into Mailchimp can help you save time and do more with your marketing.
Make Marketing Easier with Mailchimp Marketplace
Learn how Mailchimp apps let you do more with your marketing
Mailchimp Marketplace is where you can browse, discover, and learn about the over 300 apps capable of syncing, or sharing information directly with your Mailchimp account.
Through Mailchimp Marketplace, we’ve made it easy to connect your Mailchimp account to hundreds of useful apps and tools that can help you generate new leads, keep track of sales, connect with your customers, and much more. Some of these apps might be in your toolbelt already, while others might be able to grow your business in new ways. Whichever apps speak to you, keep in mind that you’ll need an active account with the app or platform to connect it to Mailchimp, or you can create a new one.
Apps can help you save time and energy on your marketing so you can focus on growing your business. If you have an e-commerce account on another platform, for example, connecting your online store to Mailchimp can let you send marketing messages to your customers without having to enter their contact information manually. Additional time-saving integrations are possible for your social media accounts, CRMs, analytic tools, and more areas of your business. Let’s see how.
1. Connect Your Site
As your online store grows, so will the opportunities to communicate with your site visitors through channels like confirmation emails or newsletters. Connecting your online store to Mailchimp can help simplify the process. Plus, it can provide new features like abandoned cart emails, product retargeting emails, or pre-built customer journeys that can help drive sales.
Connecting an account from an e-commerce platform like Shopify can let you see your marketing and your store data in one place, giving you insight into how your marketing campaigns directly lead to sales in your online store and tools to personalize your shoppers experience.
With more information on consumer preferences or purchase behavior, you can build strategic automations relevant to your customers. For example, picture a frequent shopper automatically receiving product recommendations after their latest order – or an abandoned cart email if they don’t follow through.
To send regular marketing emails, newsletters, or updates to your audience, you’ll want to make it as easy as possible for new visitors to sign up. Mailchimp can integrate directly with hosting sites like Wordpress and Squarespace to add an easy signup form to a post or page, giving visitors the chance to stay connected from any corner of your website. Simple customization options make it easy to communicate in your brand voice, so your customer relationships can grow on your terms.
2. Sync Your Data
Keeping all of your platforms up to date with the latest data can help your team make more connections, speed up workflows, and cut down on never-ending tab switching. But manually moving information from platform to platform is a hassle that can slow your business down.
Making key information like your contacts, campaign activity, and financial data easily accessible will help you spend less time copying and pasting and more time focusing on growth.
Mailchimp’s integrations can bring the latest data from your go-to platforms directly to your Mailchimp account. Integrations for accounting tools like QuickBooks Online, currently in beta, allow you to see your revenue and marketing data in one place, making it easier to connect the dots from engagement to sales. Plus, time-saving tools like email automation and branded invoices help you and your customers quickly wrap up a sale, so you can get started on the next one.
If your sales and marketing strategies aren’t always speaking the same language, Mailchimp’s integration for CRM platforms like Monday.com can help translate.
With Mailchimp’s data-syncing integration, subscriber information will automatically link to matching contacts in your CRM, giving your sales and marketing teams a better view into the other’s funnel. Syncing your data can also automate lead creation, creating a new lead whenever a new email address joins your audience. It also lets you see your current leads’ Mailchimp campaign activity within your sales platform, so you can keep the whole team updated on customer engagement.
Wherever you are on your business journey, Mailchimp’s integration with Zapier can make it easy to automate nearly anywhere your business happens. From Google Sheets and Typeform entries to PayPal customers and Eventbrite attendees, Zapier lets you bring your contacts from over 1300+ apps to Mailchimp in just a few simple steps. Discover where you can integrate and automate to save your business precious time.
3. Grow Your Audience
With Mailchimp’s social media integrations, content for email campaigns and social campaigns can land on the same page while reaching subscribers and followers alike.
It’s easy to repurpose email campaigns as social content (or vice versa) with Mailchimp’s integrations for Facebook and Instagram. Connect your accounts to automatically share selected emails as Facebook posts, or boost your follower counts by sharing your latest Instagram posts directly in your emails. Simple drag-and-drop content blocks make it easy while giving a well-crafted piece of content a little more life.
The same cross-pollination of content is also achievable with Mailchimp’s integration for Twitter, offering easy customization to best format inbox-ready content into a 280-character masterpiece. You can even compose and schedule your tweets right in the Mailchimp dashboard, ensuring your campaigns reach your followers and subscribers simultaneously.
4. Track Your Progress
Monitoring your growth is a great way to course-correct throughout your business journey. If your business relies on an analytics tool like Google Analytics, the powerful insights of top data aggregators can be yours from the comfort of your Mailchimp account.
Get a bird’s eye view of your business and better understand your audience with the help of page views, unique visits, as well as campaign-specific metrics. Then fully nerd-out with the reports on things like conversion rate data, time trackers, and bounce rates so you can learn what’s working and where your customers might need something new.
Pinpointing the areas of your site that resonate with your audience can help you see your business with greater clarity, so you can keep tweaking until it’s just right.
These are just a handful of the hundreds of apps you can find on Mailchimp Marketplace. Mailchimp’s platform features gain even more power when you fuel them with data from your apps. For example, you can build your Marketing CRM with customers from your e-commerce store then segment your audience to automate emails post-purchase with the Customer Journey Builder. On average, segmented campaigns result in 23% higher open rates and 49% higher click-through rates than unsegmented campaigns. Connecting an online store opens new opportunities to grow at scale.
When businesses turn to the web, even the strongest brands can find themselves utilizing multiple apps and platforms to get the job done. But consolidating your tools can help you get a grip on your marketing so that you can see the bigger picture. Using Mailchimp as your marketing’s home base can help you better understand your business, connect with your customers, and accelerate your growth.
Explore all the Mailchimp Marketplace has to offer to help take your business further.